Advantages and disadvantages of traditional market

2022-07-22
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Marketing mode is a strategic activity that manufacturers choose a service that can not only satisfy consumers, but also create profits for manufacturers according to the rapidly changing consumer market and their own capabilities and resources

marketing mode is a strategic activity that manufacturers choose a service that can not only satisfy consumers, but also create profits for manufacturers according to the rapidly changing consumer market and their own capabilities and resources

agent marketing mode

in the traditional marketing mode of aluminum alloy doors and windows, it mainly includes agent marketing mode, dealer marketing mode and direct sales mode. In general, the agent marketing mode is more suitable for emerging aluminum alloy door and window manufacturers and some small and medium-sized aluminum alloy door and window manufacturers. The channel resources owned by the new aluminum alloy door and window manufacturers are scarce, and they are not sure about the consumption preferences of end customers. At this time, the manufacturers can expand their own channels through the method of regional agent recruitment. By using the existing powerful agents, they can save the internal resources of the manufacturers to the greatest extent, grow and develop in the shortest time, and occupy a certain market share

dealer marketing mode

the second is dealer marketing mode. Generally, more powerful aluminum alloy door and window manufacturers will choose this marketing mode. Manufacturers skip regional agents and cooperate directly with dealers, which to a certain extent shows that the competition in the aluminum alloy door and window industry is intensifying. Manufacturers began to shorten the industrial chain and eliminate agents that deliver value

direct sales mode

aluminum alloy door and window manufacturers usually adopt this mode in order to achieve the integration of value creation and value transmission, get rid of the control of regional agents and dealers, more directly understand customer needs, reduce communication costs and other purposes

among the above three traditional marketing modes of aluminum alloy doors and windows, the disadvantages are also obvious. For example, if the target market is too oriented, it will commit "marketing myopia". In addition, sometimes aluminum alloy doors and windows enter a market rather than a group of markets. If aluminum alloy door and window manufacturers can't keep up with their own resources, they can't meet the personalized needs of consumers. The product development concept of the traditional marketing mode is to first concept, then model, then product, and finally talk about product marketing. These are the obstacles that are not conducive to the development of the traditional marketing model. Only when the aluminum alloy door and window manufacturers are clear about the obstacles, can they give better play to the advantages of the traditional marketing model

attention to details: youzhiya doors and windows http://www.youzhiya.cn

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